Augustin Penicaud

Havas Sport & Entertainment, Vice-President

Passionate about the sport business industry and its cross-functional contribution to the marcoms challenges of his clients, Augustin joined Havas Sports & Entertainment 17 years ago where he grew up in a variety of roles. He now co-manages the agency and is in charge of its strategy, growth and customer relations. He is very active in preparing the agency for the world of tomorrow and evolving its model. He also coordinates relations with the network and all international offices.

He currently works on a daily basis alongside CEOs, CMOs and Sponsorship Directors of major international companies to build, develop and optimize their sponsorship and content strategies in line with brand and business objectives. A specialist of the Olympic world, Augustin is also very involved in various consulting missions in that space.

Augustin graduated from a MBA at ESSEC Business School and the University of Calgary.