More than 30 years of experience for sustainable sport business development while keeping innovation at the heart of his projects.
As a sports business professional and entrepreneur with experience in the largest international sports companies and events, Stéphane develops his network of influence through multicultural and complex projects via strategic partnerships, while keeping the essence of sports values anchored in a sustainable dynamic.
Serial entrepreneur after his graduation at Paris IX Dauphine, Stéphane was recruited by Amaury Sport Organisation (A.S.O.) in 2004, where he managed marketing and sales before joining the General Management of the company. His role was to support the digital transformation of the company and the implementation of the ESG strategy of the group’s major events, including the Tour de France and the Paris Marathon. In 2019, Stéphane joined WePlay Ltd, the leading agency specialised in digital performance for sports organisations such as FIFA, UFC, European PGA, LaLiga, PSG and AC Milan, developing its activities for continental Europe. In 2022, Stephane joined Alinghi Red Bull Racing in its challenge for the America’s Cup serving as Head of partnerships of the project.
Stéphane Ruault