Head of Partnerships at Dapper Labs.
Caty is the Head of Partnerships for Dapper Labs. She spends her time talking to prospective partners about the exciting future of blockchain and cryptocollecibles, while getting some of the biggest brands in the world excited about a new world of consumer engagement and revenue potential.
Caty has an MBA from UBC’s Sauder School of Business, and, previous to working on Dapper Labs and CryptoKitties, was the Director of Social Media, Strategy and Analytics at the NFL, driving data based decisions and strategy. Her experience also includes working for the NHL on social media monetization and strategy, as well as a shift with the NBA on ESPN in consumer marketing, executing cross-media marketing including TV commercials, digital ads, experiential campaigns, and mobile app development.
With Dapper Labs, Caty is focused on evangelizing blockchain through consumer facing engagements, and devising fun ways to marry blockchain and beloved brand IP. She’s driven by enriching fan experience, demystifying new technologies, and working with sharp people.