Co-Founder at The Story Mob.
Before co-founding The Story Mob, Anna was the VP of Communications at ESL, the world’s largest esports company. Leading a worldwide team, Anna has overseen global corporate communications, public relations, crisis management and internal communications on behalf of ESL. Her team developed and deployed communication strategies for all of ESL’s major tournaments across the world’s top titles: ESL One, Pro League and Intel Extreme Masters, in League of Legends, CS:GO, StarCraft II and Dota 2. Anna has a proven track record in securing high quality online and offline coverage for a variety of corporate topics, with with experience in crafting and telling stories to different groups of stakeholders. Her efforts brought esports coverage to mainstream media, with features on all global broadcasting networks and in international publications, including the first-ever coverage for esports in The New York Times. She’s also led the setup of the industry’s first integrity initiative (ESIC), is an adviser for the Cybersmile Foundation and a mentor for esports startup at leAD Sports, a sports entrepreneurship platform.