Executive Director, Digital Media & Innovation at Minnesota Vikings.
Scott is entering his fifth season with the Minnesota Vikings. As the Executive Director, Digital Media & Innovation, Scott oversees all aspects of digital media, social media, mobile strategy and online editorial content. Under Scott’s leadership, the team has created several innovative digital content campaigns, winning two Shorty Awards and one Webby Award. With a unique approach to digital storytelling, the Vikings consistently rank in the top quartile in content engagement amongst NFL teams. The Vikings mobile app is a pillar of the team’s digital ticketing and fan experience initiatives at U.S. Bank Stadium. Prior to joining the Vikings, Scott spent nine seasons with the San Francisco 49ers as the head of their social and digital team. Scott was named to Leaders Under 40 Class of 2017. He’s originally from Sacramento, California and graduated from the University of Southern California.