Head of Digital at International Volleyball Federation.

I like to call myself a globetrotter, a techie and a sportsman aka #DigiMan. I picked up a basketball at the age 6 while playing against my older brother Mazen, and my passion was cemented at 12 when I played three years at the Wehda Club in Tripoli, Libya. Later I pursued careers in both basketball and marketing, including playing for the Flamengo Basketball Club in Rio de Janeiro, and graduating with honors from the John Molson School of Business.

Some of my work included projects with a number of brands such as Reebok, P&G and Heinz during my position as a Strategic Marketing Researcher & Digital Analyst for BAM Strategy, one of Canada’s premiere digital agencies.

Former digital manager for the International Basketball Federation, leading 4 development teams for web, mobile and IT architecture.

Currently the Head of Digital of the International Volleyball Federationleading their content and technology team.