Jacob Wessel works as Athlete Integration Lead within the Athlete Strategy & Partnerships Team at On, where he collaborates with partnered athletes and engages with internal and external stakeholders to integrate athlete partnerships into the brand’s communication strategy. His work focuses on maximizing the impact of these partnerships through compelling storytelling and performance-driven content.
Before this role, he spent 2019 to 2023 leading On’s Brand Marketing efforts in Germany, where he was responsible for implementing tailored global strategies, driving major campaigns, and expanding digital channels, while spearheading key city strategies to enhance brand growth and visibility in important regions. His journey at On began in 2018 in Event Management, where he oversaw brand activations and event planning, gaining valuable experience in creating impactful brand moments.
Jacob Wessel brings a wealth of experience in both brand marketing and athlete partnership, offering unique insights into how strategic athlete integration can elevate brand communication and audience engagement.