A highly successful global sports industry leader based in New York, Glenn Lovett runs dentsu’s newly formed Dentsu Sports Analytics bringing together the best of MKTG Insights, Sponsorship Research International (SRi) and global leading CXM business, Merkle.

Glenn has previously held roles as Global CEO of Nielsen Sports and Regional MD, Europe for Octagon. Before joining Nielsen, he was a key player in the transformation of private-equity-backed Repucom, the world’s leading supplier of sports media and commercial data, ultimately leading to its sale to The Nielsen Company.

He has also held key strategy roles at Booz Allen Hamilton and Nike, and was a former professional Australian Rules Footballer (AFL) and club leader for the Melbourne Demons.