Emma is the Vice President for Strategic and External Affairs at the World Federation of the Sporting Goods Industry (WFSGI). WFSGI is the global representative body for the sporting goods industry and its members (sport brands, manufacturers, and retailers) comprise over 70% of the industry by annual turnover.
As part of her role at WFSGI, Emma is responsible for the industry’s relations with international organisations of relevance including the International Olympic Committee, the international sports federations, and the United Nations Agencies on a range of topics including equipment, advertising and marketing regulations, and sport development. Emma leads WFSGI’s work to increase levels of physical activity and sports participation and has a particular interest in the opportunities offered by multistakeholder cooperation.
Emma is a former international badminton player who represented Scotland at European, Commonwealth, and World Championship level. Emma remains passionate about her sport and is a Director of Badminton Europe and a Badminton World Federation Council Member. She has a keen interest in the future of sport governing bodies including the opportunities offered by sport technology and the evolution of their role in terms of physical activity, social impact, and sustainability.
Emma is also committed to providing greater support for athletes transitioning from their sporting careers to life after sport. She is a Trustee of Switch the Play Foundation, the only UK based charity undertaking such work across all sports.
Emma previously worked as a sports lawyer dealing with a range of regulatory and commercial issues. She has an undergraduate degree in Chemistry, is a graduate of UK Sport’s International Leadership Programme, and a WeAreTheCity Rising Star in Sport.