A senior digital marketing executive with over 20 years of digital marketing and technology experience across both B2C and B2B. Craig has an extensive and deep knowledge in developing and executing digital transformation and marketing engagement strategies that have a proven record in improving business performance. He is a focused and passionate change agent who strives to build world class teams that transform, innovate and disrupt legacy marketing models. Craig has broad & detailed knowledge of the digital technology landscape, brand planning, online consumer behaviour, mobile marketing, content development and consumer experiences and has been responsible for developing brand marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.