Christian is a senior sports executive with 20+ years of experience in sports & entertainment. He held long-standing senior positions in sports marketing at Infront for 16 years, and strategic management consulting at McKinsey for 6 years. He was recently responsible for all digital business of Infront (Infront X) and all digital innovation (Infront Lab). He held board member seats of several start-up companies incl. Videocites, and Level99, and is an advisory board member of blockchain projects in sports & arts (Socios, Castello Coin). He is a Senior Researcher at the FFHS college and continues to advise and support technology start-ups in sports, media, and entertainment.