Carolina is the Innovation Manager at Juventus Football Club, where she leads the innovation function she’s built from the ground up. With her ability to “connect the dots,” Carolina bridges the gap between the Club’s internal needs and the opportunities within the global innovation ecosystem. She works to transform complex challenges into actionable solutions, guiding projects from initial concepts to tangible results. In her career, she has worked with renowned companies such as Eataly, Nike and Juventus Football Club.
Seeking to be a catalyst for innovation in complex environments, Carolina is passionate about driving positive change and turning ideas into value.
At Juventus, Carolina’s mission is not to “own” innovation, but to create the conditions for it to thrive. By fostering collaboration and cultivating an innovative mindset, she ensures that the Club stays ahead of the curve and continues to lead in an ever-evolving landscape.