Andy Hall is the founding father of the Fitness Metaverse and is the Commercial Director for OliveX – a digital lifestyle company focused on the health and fitness industry.  Andy is the creator of The Fitness Metaverse a unique community within the Sandbox designed to unite forward-thinking and innovative fitness brands with new audiences.  Andy is a long-established fitness sector expert. Working for global fitness brands such as eGym, TruBe, Les Mills and now OliveX, OliveX is a subscription-based business, providing applications, smart technology and a user experience that is built on artificial intelligence, gamification and premium content.