Alex Zurita is London Sport’s Head of Sport Tech Hub, with responsibility for shaping its strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital and beyond.

Alex has led Sport Tech Hub’s delivery since its inception, supporting over 49 tech ventures which, between them, have reached more than 130,000 Londoners and raised over £5.5m of investment.

Alex joined London Sport in 2011 with brief stints as Great Britain Women’s Football Team Manager, and a secondment to the London Legacy Development Corporation as Programme Manager for the post-London 2012 legacy and multimillion-pound project – Active People, Active Park.

Having used technology and data while coaching football with grassroots and international players, Alex is a committed technophile, a widely-recognised advocate for the role of technology in boosting participation in physical activity and sport, and a champion of the importance of sport for the future health of London and its residents.