Alex Peacock

As Chief Commercial Officer, Alex leads growth and customer engagement for SweatWorks – the leading global technology agency for the fitness and wellness industry. 

With over two decades of experience in building and scaling companies across the fitness technology space, Alex was previously CEO of Netpulse, a leading provider of branded apps to fitness operators, which was acquired by EGYM in 2018. Prior to Netpulse, he established and led Zoom Media’s operations in Europe for 10 years.