Senior digital marketing executive with over 15 years of experience working with technology, automotive, gaming, lifestyle brands and now a football governing body to integrate new technologies, promote integrated marketing and a centralised data and reporting function.
Alan has an extensive knowledge of executing user-focussed marketing strategies that deliver value for both the user and the brand. Alan has a broad knowledge of the technology landscape, brand architecture, web and app development, content development and social media, and has been responsible for the delivery of strategies, campaigns and content for some of the world’s largest brands including; Microsoft, Intel, Verizon, King, Workday, BMW and Swatch.