Athletes

The bar is getting higher – how to clear it

Citius, altius, fortius remains the rallying cry for athletes. But our scope for improved physical performance is growing smaller. The solution lies increasingly in bio-tech, training techniques and data analytics. As new tech takes the lead in sport, THE SPOT examines how it will influence both athletes and competitions in the future.

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Industry

New materials, New products, New business models

Sport may not be the mother of invention. But the readiness of athletes and teams to find that ‘extra something’ makes it a great testing ground for innovation. THE SPOT looks at the latest products and ideas, and asks how the wider world of business and the consumer will benefit from the pioneering spirit in sport.

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Society

Sport is good for you!

Having fun, staying fit, looking good. Sport has never played a greater role in our social lives. It helps us define ourselves, right down to the causes we believe in. THE SPOT will explore how the tech-driven changes in sport translate into changes in society – and how sport is becoming a force for positive change.

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Entertainment

It’s not all about Winning

Sport is now part of a fantastically competitive entertainment market. Spectators expect more – in the stadium, on the streets, on 1st, 2nd and 3rd screens. They want to be involved like never before – and for many that also means participating through digital versions of their favourite sport, and of course e-sports. THE SPOT explores the latest entertainment trends, the amazing growth of esports and the future of sport as entertainment in the virtual world.