Design Director at Adidas.
In 2000, After a diploma of textile and fashion design á LISAA (L´Institut Supérieur des Arts Appliqués Paris V), for more than 10 years, V. Lecrosnier works for the French trend agency Promostyl, as artistic director of the sport and street department. He works on specific contracts with international fashion, sport and design brands, and the creation of seasonal trend books.
In 2012 he becomes consultant for various clients of the sport industry and takes over the Sport design forecast of the “on line” Trend Agency Stylesight before its fusion with WGSN.
In 2014 he moves to Germany and joins the Creative Direction of adidas as design director for colors, materials and trends. Since 2018, he focuses on Seasonal trends and cultural insights for the Creative Direction of adidas performance.