Ben is Global Head of esports Account Management at Electronic Arts, based in Geneva. He has 20 years experience working in the video games sector and for the previous 8 years has specialised in working on esports. Ben’s leads a team responsible for integrating the world’s largest traditional football leagues into the EA SPORTS FIFA Global Series program and leads EA’s licenseing program for all external partners operating in the football esports ecosystem. EA’s key league partners include the Premier League, LaLiga, Bundesliga and UEFA Champions League. Last year’s EA SPORTS FIFA Global Series generated 65 Million views worldwide and saw over 500 traditional football clubs compete in domestic and international esports tournaments.